Aimbridge LATAM, the largest international multi-brand operator in Mexico, announces the addition of Sergio Oseguera as the new Vice President of Commercial for Latin America. Sergio is an experienced executive in the hospitality industry, with more than 25 years of experience and career, leading high performance teams and creating a solid network of commercial partners in Latin America.

Sergio Oseguera’s main role will be to consolidate a solid business strategy and promote excellent practices for the company in this new stage of development and expansion in Mexico and Latin America, as well as to deliver outstanding results to its partners, developers and owners.

Sergio Oseguera reports directly to Leandro Castillo, President of Aimbridge LATAM, and this appointment reflects the organization’s commitment to strengthen strategic areas of the business by incorporating high-level talent to its management team.

Aimbridge LATAM, a subsidiary of Aimbridge Hospitality, is the largest multi-brand hotel operator in Mexico, managing more than 50 hotels in 22 cities across the country. With a strong presence in Mexico’s main markets, the company covers the entire country and in the coming months will make its foray into the Latin American market by opening properties in the Dominican Republic and Guyana.

Aimbridge Hospitality is the world’s leading hotel management organization, operating more than 1,500 properties in 50 U.S. states and 23 countries, including the Americas, the Caribbean, Western Europe and Eastern Europe.