We are proud to share our outstanding participation in the 45th edition of the International Tourism Trade Fair (FITUR), held January 22-26, 2025 at IFEMA Madrid. This event brought together more than 9,500 companies from 156 countries and 884 exhibitors, consolidating itself as one of the most influential platforms for global tourism.

Aimbridge LATAM strengthened its position in the sector by announcing the addition of new properties to its portfolio, reflecting a firm commitment to international expansion and the development of more sustainable and responsible tourism. This approach reaffirms our vision of innovation and excellence in hospitality.

During the event, we explored new growth opportunities and actively participated in specialized initiatives such as FITUR TechY and FITUR Talent, focused on advanced technology and the development of talent within the tourism industry. These activities reinforce Aimbridge LATAM’s leadership in key areas of the sector.

Mexico’s participation as a partner country at FITUR 2025 was an ideal platform to highlight the cultural and tourism richness of our properties in the region, which allowed us to consolidate our presence and open up new development opportunities.

This experience at FITUR 2025 marks another step forward on our path toward excellence, sustainability and innovation, values that continue to guide our vision for the future of hospitality.